We are a bespoke menswear atelier in Indore — founded by Parakh Jain in 2012 and operated under Parhak Boutique Private Limited. We design, cut, and hand-finish suits, shirts, bandhgalas, sherwanis, jodhpuris, indo-westerns, kurtas, waistcoats and trousers to your exact measurements. We do not stock ready-made pieces; every garment is made for one specific customer.

Bespoke tailoring means a fresh pattern is drafted to your body for every order — no base block, no shortcut. Made-to-measure uses a pre-existing base pattern that is then adjusted for the customer. Bespoke is more time-intensive but produces a noticeably better fit, especially around the shoulder, chest, and seat. We are a bespoke-only studio.

Indore-based professionals, business owners, doctors, and families preparing for weddings — a roughly even split between everyday office wardrobes and special-occasion pieces. We also serve clients across Maharashtra, Gujarat, Rajasthan, and the NCR who travel to Indore for first fittings or arrange in-person shoots at our atelier.

Walk-ins are welcome, but an appointment means we do not make you wait. Tuesday–Sunday, 11am–8pm. Monday closed. Book a slot via the booking form on /book or call +91 82260 00000.

Pricing starts at ₹15,000 for half-canvas construction in a quality wool blend. The figure climbs with full-canvas construction, premium mills (Loro Piana, Vitale Barberis Canonico, Reda, Drago, Holland & Sherry, Dormeuil, Scabal), ornament, or a three-piece configuration. Most clients land between ₹20,000 and ₹45,000 for a complete suit. Bandhgalas and sherwanis range higher because of fabric and embroidery — ₹18,000 to ₹85,000 typically. We quote precisely after the consultation — never sticker shock.

Two-ply Egyptian cotton shirts start at ₹2,000. Royal Oxfords, Sea Island cotton, premium imported poplins, and monogrammed cuffs push the price toward ₹6,000. We are happy to quote at any budget — tell us what you want and we will find fabric that fits.

Standard turnaround is three weeks from the day we have your final measurements and the advance payment. Wedding-rush orders can compress to 10–14 days with a small express surcharge (quoted upfront). A complete groom's set with sherwani + suit + accessory pieces is typically a 4–5 week build.

Often yes, depending on the embroidery scope. A clean-cut sherwani in raw silk or wool blend with hand-finished collar can compress to 12–14 days. Heavy threadwork or stones add a week. Tell us the wedding date when you walk in; we will tell you honestly what is achievable.

Cancellations before we cut your fabric are refunded minus a 10% administration charge. Once cutting has started, the fabric is no longer resaleable — at that point advance payments are non-refundable. Full terms on the Terms page.

Italian: Vitale Barberis Canonico, Loro Piana, Drago, Reda, Fratelli Tallia di Delfino. English: Holland & Sherry, Dormeuil, Scabal, Harrisons of Edinburgh. Shirting: Thomas Mason, Soktas, Albini, Sea Island (West Indian). For Indian wool blends and silks we use Reid & Taylor, Raymond, OCM, and selected Surat-based brocade weavers for bandhgala work.

Yes. Bring or courier it before the consultation so we can pre-check it for cut suitability (weight, drape, weave). We will let you know if a fabric is unsuitable — sometimes a heavy upholstery cloth does not make a wearable jacket. Customer-owned-fabric (COF) charges are roughly 30–40% lower than our full price since we are charging labour and accessories only.

Half-canvas suits have a hand-stitched canvas in the chest and lapel area only, with the rest fused. Full-canvas suits carry the canvas all the way down through the front panel. Full-canvas drapes better and lasts longer (no fusing to come unstuck) but adds 14+ hours of pad-stitching. Our default is half-canvas; full-canvas is a +₹4,500 upgrade typically.

The Super number is a fineness rating of the wool fibre — higher number means thinner fibre. Super 100s is robust everyday wool. Super 120s feels finer with a slight sheen. Super 150s is special-occasion territory — beautiful drape but more delicate. We will recommend the Super grade that matches how you intend to wear the suit.

A canvas-constructed suit, worn in rotation and cleaned no more than twice a year, lasts a decade comfortably. The cloth might thin slightly at the cuff edges by year seven — small refurbishment work we do at no charge in the first five years.

Two trials are standard. A basted-up first trial for adjustment (cloth pinned, not stitched — easy to alter) and the finished garment for sign-off. Additional trials beyond two are billable at our hourly studio rate, but we rarely need them.

One trial is faster but it is also why most bespoke garments in India do not fit. The shoulder line, drape over the chest, and trouser seat all need to be checked on the customer's body before the lining is sewn in. We refuse to ship after one trial — this is the studio's single non-negotiable.

A pot of tea, a fabric library, a long conversation about fit, occasion and intent. We take about 20 measurements (shoulder, chest, waist, seat, sleeve, arm circumference, posture, stance). Plan for ninety minutes. No obligation to order at the end.

Bring a reference piece — a jacket or trouser whose fit you already like, even an old one. Wear the shoes you intend to pair with the new piece (trouser length depends on heel height). Bring an idea of budget and occasion.

Your sizing card lives in our internal ERP forever, indexed by your phone number. Next visit, we already know your shoulder slope, posture, stance, and historical preferences. We never share customer data with anyone. You can request a copy or full deletion of your record any time — see Privacy.

No. Alterations on outside garments require unpicking work we did not build, and we cannot guarantee the result. Alterations on garments made by us are free for the first 30 days after delivery.

Yes — most of our October–February calendar is groom's sets. A typical pack includes the sangeet outfit (indo-western or kurta-set), engagement (suit or jodhpuri), wedding day (sherwani or bandhgala), reception (suit), plus a coordinated waistcoat or accessory pieces. We plan the colour palette together at the first consultation.

Yes. Bring a swatch, a photo, or the bride's outfit itself to the consultation. We match fabric mood and tonality rather than exact thread colours (which never look right on different fabric weights).

Yes, and frequently. Family orders of 5–10 pieces get a small bulk discount and we co-ordinate the consultation schedule so everyone can be measured in one or two visits.

Yes. Subtle initial monograms on the inner breast pocket are at no extra charge. Visible monograms on cuffs or lapels are doable but priced based on placement and thread. Heavier embellishment (zari, sequins, stonework) is quoted after we agree on the design.

Only with your consent. We ask at delivery whether you would like a portrait of the finished garment — we post a handful on @basicsandoffbeat each season but never without explicit permission.

We ship pan-India for clients who cannot return for the second fitting. The FIRST trial requires an in-person visit (it cannot be courier-corrected). Some clients fly in for both fittings; others arrange the first trial via a regional partner tailor and we co-ordinate.

Brush down with a horsehair brush after every wear. Steam, do not iron, the lapel (heat flattens the lapel roll a cutter spent two hours building). Hang on a wide wooden shoulder, not wire. Dry-clean twice a year maximum — every cycle strips natural lanolin from the wool. Spot-clean with a damp cloth for accidents.

Yes — bring it back. Year-three frays at the cuff, light shine on the seat, or a let-out of the waistband are routine. First refurbishment is at our cost (no charge) within five years of delivery.

For garments stitched by us, yes — within the cloth's seam allowance, which is typically generous on bespoke. A trouser can go up or down by an inch from the original waist; a jacket by half an inch in the chest. Beyond that, we discuss a re-cut.

Not yet. We are a bespoke-only atelier. A small ready-made line is planned for late 2026 — sign up via the booking form and we will let you know when the first drop is ready.